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About Us

With 46 years experience in the toy and games industry, there's not much we don't know about toys. With a humble beginning in the year 1970 the company was then operating under the name Vijay Sales Corporation.

The company entered in the toy industry from the year 1986 with the name of Shethia Marketing.

Vijay Sales Corporation

Shethia Marketing was a frontier and was then considered the leading distributor in India for LEO-MATTEL till the year 1998.

The company has distributed branded products IN FMCG till the year 2000. Below is a list of known brands with whom the company had dealings with.


Philips, Eveready, Duracell, Parker, Luxer, Toshiba, Henkel, Gillette, Surya, Ravlon, Nippo, Novino, Nuby, Hello Baby

Under the ownership of able hands and along with his industry experience and active managerial skills, Mr. Atul Shethia, a second generation entrepreneur has been the driving force by which the company has diversified deeper into the business.

VSC is the parent company and now marks its new beginning into online sales to retail and B2B customers with the name

The company has broadly categorized its business activities in 4 major divisions.



VSC is a distributor to more than 25 brands in Toys, Baby and Back to School categories. The company is distributor of these brands to all leading stores across Mumbai, Navi Mumbai, Thane, Kalyan, Dombivali, Vasai, Badlapur, and Panvel which covers an overall 1200 outlets, additionally the company has its product for sale on all known ecommerce portals.

The company boasts of pronto deliveries and offering other ancillary services.